Guiding CoCal with Experience & Vision
Our leadership team brings decades of experience in commercial landscaping, business management, and sustainability-driven solutions. Their expertise drives innovation, operational efficiency, and long-term success for our clients.
Jesus "Chuy" Medrano
Jesus “Chuy” Medrano is the Founder & CEO of CoCal Landscape and a recognized leader in the commercial landscaping industry. With over 40 years of experience, he has grown CoCal from a small operation into one of Colorado’s most trusted commercial landscaping providers, managing over 400 properties and a workforce of 300+ employees.
A Certified Landscape Technician (CLT) and Chemical Applications Qualified Supervisor, Chuy has completed extensive irrigation courses and has been instrumental in implementing sustainable landscaping solutions across Colorado.
As the Founding President of the National Hispanic Landscape Alliance (NHLA) and a recipient of the NALP Trailblazer Award, Chuy has been a key advocate for Hispanic entrepreneurs and workforce development in the landscaping industry. Under his leadership, CoCal Landscape continues to thrive as a minority-owned business committed to innovation, sustainability, and client success.
Key Achievements
- Founding President of NHLA
- Recipient of the NALP Trailblazer Award
- Over 40 years of industry experience
- Leadership in sustainable irrigation & eco-friendly landscaping
Carlos Medrano
Carlos Medrano
As Vice President of Operations, Carlos Medrano plays a pivotal role in overseeing CoCal Landscape’s daily operations, project execution, and service excellence. With over 20 years of industry experience, he has managed teams across maintenance, irrigation, and enhancements, ensuring each project is completed with precision and efficiency.
Carlos earned his BS in Business Management from Metropolitan State University of Denver and holds certifications as a Landscape Technician and Backflow Prevention Assembly Tester. His leadership ensures that CoCal’s services remain at the forefront of innovation and sustainability in commercial landscaping.
Key Achievements:
- 20+ years of commercial landscaping experience
- Certified Landscape Technician & Backflow Prevention Specialist
- Holds a BS in Business Management
Jody Medrano
Jody Medrano
With over 30 years of experience in commercial landscaping, Jody Medrano plays a critical role in ensuring smooth operations and service excellence at CoCal Landscape. He holds an AS degree from Front Range Community College and is a Certified Landscape Irrigation Auditor and Maintenance Technician.
Jody’s expertise spans landscape maintenance, irrigation, and safety compliance, ensuring that CoCal’s services consistently exceed industry standards. His leadership is instrumental in delivering exceptional landscaping solutions across HOAs, corporate campuses, and commercial properties.
Key Achievements:
- 30+ years of industry experience
- Certified Irrigation Auditor & Maintenance Technician
- Expert in landscape safety & compliance
Mark Johnson
Mark Johnson
As CFO & Controller, Mark Johnson has been a key financial leader at CoCal Landscape since 2010, ensuring the company’s financial stability, efficiency, and long-term growth. With a Bachelor’s degree in Accounting from Fort Lewis College, Mark brings over three decades of experience in financial management, strategic planning, and budgeting for commercial businesses.
Mark’s passion for financial operations is matched by his adventurous spirit—before settling into his career, he traveled extensively, living in Brazil and Hawaii, and visiting multiple South American countries. His global perspective and deep financial expertise allow him to manage CoCal’s financial health with precision, ensuring sustainable growth and operational excellence.
Key Expertise:
- Financial strategy & budgeting
- Accounting & operational cost management
- Growth planning & financial forecasting
Marisol Medrano
Marisol Medrano
As HR Director at CoCal Landscape, Marisol Medrano has been a driving force behind employee relations, safety initiatives, and workforce development since 1998. Starting as an Employee Relations Coordinator, she was promoted to HR Director in 2003 and has spent nearly two decades shaping CoCal’s workplace culture by implementing policies that prioritize employee well-being, compliance, and professional growth.
In addition to leading CoCal’s HR operations, Marisol is deeply involved in workplace safety. As co-chair of CoCal’s safety program, she facilitates monthly safety meetings, develops safety policies, and ensures compliance with OSHA standards.
A graduate of Metropolitan State University with a degree in Chicano Studies and Sociology, Marisol is also an industry advocate, serving as Committee President of the National Hispanic Landscape Alliance (NHLA) powered by NALP and a Board Member of Hispanic Contractors of Colorado (HCC). She is OSHA 10-hour certified, ASCA Snow Certified, and CPR certified, making her a leader in fostering a safe, diverse, and employee-centric work environment.
Key Expertise:
- Human resources & employee relations
- Workplace safety & OSHA compliance
- Industry leadership & workforce advocacy
Stacy Parcell
Stacy Parcell
As Enhancements & Construction Manager, Stacy Parcell brings nearly two decades of expertise in landscape design, construction, and project execution at CoCal Landscape. Since joining CoCal in 2005, she has played a pivotal role in developing and executing high-quality commercial landscaping projects, ensuring every enhancement meets the highest industry standards.
Stacy oversees a team of three designers and estimators, as well as a 48-member field staff during peak season. Her ability to balance big-picture planning with hands-on leadership allows her to create functional, aesthetically pleasing, and sustainable landscapes that enhance commercial properties across Colorado.
Stacy holds degrees in Architecture from the University of Detroit Mercy and a Master of Landscape Architecture from the University of Colorado Denver. She is OSHA certified and holds a Sustainable Landscape Management certification, making her a key advocate for safe, eco-friendly, and innovative landscape solutions.
Key Expertise:
- Commercial landscape design & installation
- Large-scale project management & execution
- Sustainable landscape solutions & OSHA compliance
Account Managers
At CoCal Landscape, our Account Managers serve as the bridge between our clients and our field teams, ensuring seamless communication, top-tier service, and proactive problem-solving. From initiating services to overseeing ongoing maintenance and enhancements, they are committed to delivering exceptional landscaping solutions tailored to each property’s needs.
Our Account Managers prioritize clear, responsive, and honest communication, ensuring that every client concern is addressed and every project runs smoothly. Their role includes:
- Being the primary point of contact for customers
- Communicating concerns, requests, and updates to field staff
- Conducting on-site inspections to ensure quality and efficiency
- Overseeing quality control and service excellence
With their deep industry expertise and client-focused approach, our Account Managers are dedicated to keeping your commercial property beautiful, functional, and well-maintained year-round.
Sarah Dominguez
Sarah Dominguez
As an Account Manager at CoCal Landscape, Sarah Dominguez brings a customer-first approach to every client interaction. Since joining CoCal in 2015, she has held multiple roles across different departments, giving her a comprehensive understanding of the company’s operations. Her six years of customer service experience make her a trusted point of contact for CoCal’s commercial clients, ensuring that their landscaping needs are met with efficiency and care.
Sarah specializes in client relationship management, service coordination, and proactive communication, ensuring that CoCal delivers exceptional landscaping solutions tailored to each property. She works closely with property managers and business owners, anticipating their needs and helping them navigate enhancements, maintenance, and project planning with ease.
Key Expertise:
- Commercial client account management
- Customer service & proactive problem-solving
- Coordinating landscaping services & project planning
Javier Suarez
Javier Suarez
Javier Suarez has been an integral part of CoCal Landscape since 2005, working his way up from laborer and crew driver to leadman, foreman, irrigation technician, supervisor, and now Account Manager. His firsthand experience in every aspect of the landscaping business gives him a unique ability to provide clients with expert advice, tailored solutions, and top-tier service.
As Northern Colorado Account Manager, Javier works with a diverse range of commercial clients, ensuring their properties receive efficient, high-quality maintenance, irrigation, and enhancements. His customer-first mentality and extensive industry knowledge allow him to deliver landscaping solutions that are cost-effective, sustainable, and aligned with each property’s needs.
Key Expertise:
- Full-spectrum landscape expertise—from labor to leadership
- Commercial property enhancements & irrigation solutions
- Client-centered service & operational efficiency
Jazzy Rodriguez
Jazzy Rodriguez
Jazzy Rodriguez is an Account Manager at CoCal Landscape, where she specializes in building strong relationships and delivering exceptional service to clients. With a keen focus on people and communication, Jazzy excels at understanding client needs and ensuring that every project is executed to the highest standards.
A natural leader, Jazzy has developed a reputation for guiding teams and collaborating across departments to drive success. She holds a certification in SLM, attends highly skilled landscape and irrigation training, further showcasing their commitment to professionalism and excellence in their field.
Outside of work, Jazzy is passionate about the outdoors, often found seeking adventure or exploring nature. Jazzy also loves to coach, sharing her skills and experiences with others to help them grow. Above all, Jazzy cherishes time spent with family, always seeking balance between work, personal interests, and meaningful connections.
Sergio Rojas
Sergio Rojas
Sergio Rojas brings many years of hands-on expertise to his role as an Account Manager. A seasoned commercial irrigation expert and certified backflow tester, Sergio built a highly successful career in the field, serving as a Regional Irrigation Supervisor for many years. His deep understanding of irrigation systems, water management, and field operations positioned him as a leader and trusted resource within the industry.
Driven by a desire to make an even greater impact, Sergio transitioned into account management. In his new role, he leverages his extensive field experience and technical knowledge to better serve our customers — offering tailored solutions, proactive system support, and a level of insight that only comes from years on the ground. Sergio is passionate about helping clients maximize the efficiency, reliability, and sustainability of their irrigation systems, ensuring their landscapes thrive year-round.
Business Developers
At CoCal Landscape, our Business Developers serve as the bridge between our clients and our expert landscaping teams, ensuring seamless communication, tailored solutions, and long-term partnerships. Their role goes beyond sales—they focus on building genuine, mutually beneficial relationships with both current and prospective clients, helping them navigate maintenance, snow removal, enhancements, irrigation, and construction services with ease.
Working closely with the Sales & Operations Manager, our Business Developers ensure that every proposal, contract, and service plan aligns with client expectations and CoCal’s high-quality standards. Whether you need a customized landscaping contract, guidance on enhancements, or long-term maintenance planning, our Business Developers are your dedicated point of contact, ready to assist with expertise and professionalism.
Our Business Developers specialize in:
- Client outreach & relationship building
- Proposal preparation & contract managementEnsuring
- CoCal’s services meet industry-leading standards
With their expertise and commitment to excellence, CoCal’s Business Developers help clients make informed decisions, optimize their landscaping investments, and experience the highest level of service.
Matthew Rodriguez
Matthew Rodriguez
With over 15 years of experience in sales and customer relations — and six years dedicated to the green industry — I’ve built my career on strong relationships, effective communication, and a passion for sustainable solutions. I hold a Bachelor’s degree in Business from Life Pacific University and have consistently stepped into leadership roles throughout my professional journey.
Before moving into my current role as a Business Developer, I successfully managed a $1.3 million book of business as an Account Manager. That hands-on experience gives me a unique edge, allowing me to understand client needs from the ground up and develop solutions that drive long-term value. I’m also well-versed in irrigation systems and sustainable landscape practices, particularly those tailored for Colorado’s unique environment.
I’ve had the honor of teaching key account management strategies at ProGreen, Colorado’s largest green industry expo, and I strive to lead by example every day — through work ethic, deep industry knowledge, and a commitment to excellence in every relationship I build.
TJ Loera
TJ Loera
As a Business Developer at CoCal Landscape, TJ Loera brings 10 years of experience in sales and strategic growth planning, constantly evaluating where and how the company can expand its reach. His innovative mindset and problem-solving approach have been instrumental in identifying new opportunities for business expansion and improving operations across multiple departments.
Beyond his sales expertise, TJ plays a key role in operational improvements, bringing a fresh perspective and dynamic energy to the CoCal team. His commitment to exceeding expectations allows him to contribute not just in sales, but across various aspects of the company, driving sustainable growth and long-term success.
Key Expertise:
- Business growth & sales strategy
- Identifying new opportunities for expansion
- Cross-department collaboration & operational efficiency
Jose Hernandez
Jose Hernandez
With over a decade of hands-on experience in the landscape industry, Jose Hernandez brings a deep understanding of both the field and business side of construction landscaping. As Construction Business Developer at Cocal Landscape, Jose is responsible for acquiring new construction projects, maintaining strong client relationships, and ensuring every job is executed with excellence.
Jose’s background includes everything from labor and equipment operation to owning and operating his own landscape company from 2020 to 2023. During that time, he gained extensive experience in bidding and managing both residential and commercial projects, as well as overseeing commercial snow removal services for over five years.
He holds an Associate Degree in Horticulture and Landscape Design, along with a Project Management Certification from the University of Denver. Jose is also SLM Certified, a Certified Keystone Authorized Contractor, and holds a Concrete Basics Certification from Build Strong Academy.
Jose combines technical expertise with a strong commitment to customer satisfaction, ensuring each project is delivered on time, on budget, and above expectations.
Enhancements
At CoCal Landscape, our Enhancements Department specializes in transforming outdoor spaces into stunning, functional environments that align with each client’s vision. Whether upgrading existing landscapes, designing new layouts, or implementing large-scale renovations, our team combines creativity, technical expertise, and strategic planning to bring dream properties to life.
Our Designers and Estimators work closely with clients to develop customized enhancement solutions, ensuring that every upgrade enhances aesthetics, improves functionality, and maximizes long-term value. With expertise in landscape design, bid-build construction, irrigation system renovations, and capital improvements, our team delivers high-quality, sustainable solutions tailored to commercial properties.
- Upgrading existing landscapes for improved aesthetics and function
- Creating detailed landscape designs and construction plans
- Renovating irrigation systems for water efficiency and sustainability
- Meeting with clients to collaborate on vision, budgeting, and execution
With a passion for innovation and precision, our Enhancements team ensures that every commercial landscape not only meets expectations—but exceeds them.
Vickie Garcia
Vickie Garcia
Vickie Garcia is a Landscape Designer and Estimator here at CoCal Landscape.
A graduate of University of Wisconsin-Madison with a Bachelor of Science in Landscape Architecture
She has a certification in SLM, Sustainable Landscape Management as well as over 30 years of continuing education and installation experience.
Some of her past projects are designing and overseeing the landscape installation of Miller Park Baseball Stadium, now American Family Field, the Ronald McDonald House, Prairieville Park Mini Golf Course,
Parkview Elementary Outdoor Classroom and many large residential landscapes.
Vickie is strong in project management, site analysis, design, soils, grading, walls, patios, and plants!
Her focus is on customer service, landscape design, renovation, and estimating.
She enjoys meeting with people and listening to their goals and requirements. After doing a thorough site evaluation she develops unique, quality landscape designs that are truly functional. She selects plants and materials that are cost effective, native and drought tolerant. Her goal is to make the world a better place by using her knowledge and gifts to create beautiful landscapes!
Outside of work Vickie loves hiking, sports, gardening, herbs, swimming, going to Maui and seeing humpback whales!
Operation Managers
At CoCal Landscape, our Operations Managers are the driving force behind seamless execution, efficient workforce management, and top-tier service delivery. These leaders ensure that every project—whether maintenance, renovations, enhancements, or fleet management—is completed with precision, safety, and efficiency.
With decades of hands-on industry experience, our Operations Managers oversee teams that maintain, enhance, and transform commercial properties year-round. From managing renovation crews to training field staff and optimizing fleet performance, they play a crucial role in upholding CoCal’s reputation for excellence in commercial landscaping.
- Overseeing workforce management & daily operations
- Ensuring efficiency in maintenance, renovations, and enhancements
- Managing fleet, equipment, and safety training programs
- Leading seasonal snow removal teams & winter operations
With unmatched expertise and leadership, our Operations Managers ensure that CoCal Landscape continues to deliver quality-driven, sustainable, and efficient landscaping solutions to every client.
Raul Gomez
Raul Gomez
As Senior Renovation Operations Manager, Raul Gomez brings over 30 years of industry experience and 21 years of leadership at CoCal Landscape, ensuring the success of renovation and enhancement projects across commercial properties. A Certified Landscape Technician, Raul has excelled in every role he’s held, proving himself as a hardworking, determined leader with a results-driven mindset.
Raul manages CoCal’s renovations and enhancements labor force, overseeing teams that execute large-scale property upgrades, landscape transformations, and specialized construction projects. In the winter months, he also leads CoCal’s snow removal crews, ensuring safe, well-maintained commercial properties throughout the season.
Key Expertise:
- Commercial landscape renovations & enhancements
- Workforce leadership & project execution
- Snow removal operations & seasonal service management
Alonzo Medrano
Alonzo Medrano
One of CoCal Landscape’s founding employees, Alonzo Medrano has been a cornerstone of the company for over 26 years, bringing more than 40 years of experience in commercial landscaping. As Senior Maintenance Operations Manager, he is responsible for leading and training maintenance teams, ensuring efficiency, safety, and high-quality service delivery.
Alonzo’s exceptional leadership skills allow him to train and mentor employees in best practices, safety protocols, and efficient service execution. His expertise spans commercial landscape maintenance, workforce management, and sustainable landscaping practices, making him an invaluable leader within CoCal.
Key Expertise:
- Commercial landscape maintenance operations
- Workforce training & development
- Safety compliance & efficiency optimization
Javier Olivas
Javier Olivas
As Fleet Manager, Javier Olivas plays a vital role in maintaining, repairing, and optimizing CoCal Landscape’s extensive fleet of vehicles, machinery, and tools. Since joining CoCal in 1994 as a mechanic, Javier has built an impressive career in mechanical engineering and fleet management, holding dozens of certifications, including Automotive Technician, Automotive Transmission Technician, and Small Engine Technician.
With 30 years of hands-on experience, Javier ensures that CoCal’s vehicles, equipment, and specialized landscaping machinery remain safe, reliable, and fully operational, supporting the company’s maintenance, enhancements, and snow removal teams year-round. His ability to troubleshoot, repair, and manage fleet logistics is crucial in keeping CoCal’s operations running efficiently.
Key Expertise:
- Fleet & equipment management for commercial landscaping
- Vehicle & machinery maintenance, troubleshooting, and repairs
- Safety & compliance for operational efficiency
David Erives
Saul Chavarria
Manuel Mendevil
Administrative Team
At CoCal Landscape, our Administrative Team is the backbone of our company—providing the essential behind-the-scenes support that keeps every project, department, and field operation running smoothly. From managing logistics and documentation to coordinating internal communication and client support, they ensure our teams can focus on delivering exceptional results.
Their dedication, precision, and teamwork empower every area of our business—from operations and customer service to finance and HR. Simply put, the work done in the field wouldn’t be possible without the reliability and care of our office team. We value and appreciate everything they do.
- Supporting project coordination, billing, and client communication
- Managing internal processes for payroll, HR, and safety compliance
- Keeping crews informed, equipped, and organized
- Serving as the central hub for daily business operations
With unwavering commitment and attention to detail, our administrative professionals help CoCal deliver top-tier service with excellence, every step of the way.
A Culture of Excellence, Innovation, and Integrity
At CoCal Landscape, our company culture is built on a foundation of teamwork, professionalism, and a relentless commitment to quality. We believe that a strong, positive work environment drives better results, inspires innovation, and fosters lasting relationships—both within our team and with our clients.
Our culture of excellence is what enables us to attract and retain top talent, maintain strong client relationships, and continue setting the standard for commercial landscaping in Colorado.
Our core values shape every decision we make and define how we operate:
Integrity & Accountability
We do what’s right, always. Our team takes ownership of our work, ensuring transparency and trust at every stage.
Sustainability & Innovation
As a leader in eco-friendly landscaping solutions, we continuously seek new ways to enhance sustainability and efficiency in all we do.
Commitment to Quality
Every project, every service, and every interaction is held to the highest standards. We believe in exceeding expectations through precision and expertise.
Diversity & Inclusion
As a minority-owned business, we are committed to fostering an environment where every employee, partner, and client is valued and respected.
Community Engagement
We don’t just serve the community—we’re part of it. From workforce development initiatives to environmental stewardship, we believe in giving back and making a positive impact.
A Trusted Partner in Commercial Landscaping
At CoCal Landscape, we view our clients as long-term partners—not just customers. Our client-focused service approach is built on clear communication, proactive problem-solving, and tailored solutions that address the unique needs of every property.
Dedicated Account Managers
Every client has a direct point of contact who understands their property, expectations, and goals.
Proactive Service & Communication
We stay one step ahead, addressing potential landscaping issues before they become costly problems.
Customized Landscaping Solutions
No two properties are the same. We create custom maintenance, enhancement, and irrigation plans tailored to each client’s needs.
24-Hour Callback Guarantee
When you reach out, we respond—quickly. Reliable, fast communication is our standard.
On-Site Inspections & Quality Control
We don’t just complete the job—we ensure it’s done to the highest standards, with regular inspections and adjustments as needed.
